Are you missing a trick with your e-com marketing plan?
You are probably up to your neck with on-line marketing, SEO, e-shots, Twitter, Facebook, Insta, Shopping, Adwords, Tik Tok etc. etc. Constantly adjusting and fine tuning your campaigns just to keep one step ahead of the competition and in front of the right potential customers, but have you considered off-line marketing – specifically Flyer Inserts?
Why inserts?
Your flyer goes directly into the hands of guaranteed buyers.
You know they are buyers because that’s how they received the flyer. This tell you they have disposable income that they are willing to spend and are internet confident and savvy not just a lurker or tire kicker.
Higher conversion rate and order value.
Because the flyer will arrive from a source the buyer is already comfortable with (Know, Like, Trust) you will benefit from the glow effect. “If xyz.co.uk sent me this then the insert companies must be OK as well” so, they will have more confidence to buy and spend more with you.
Easily trackable.
It’s a flyer with a special offer so it will have a coupon code which you can track. You should also have a specific landing page so you can track impressions as well as conversions.
No insert costs if you swap.
Most partners wont charge if you swap but if you don’t have enough volume some may allow a 3 or 4 month period for distribution or you could pay to have you flyer distributed.
They are cheap – around £100 per 10,000 flyers.
Even if you use a good quality paper to reflect your brand values and quality images they are still quite cheap – remember the more you print the cheaper it gets.
No on-going maintenance required.
Once you have worked out your offer, got it designed up, printed and sent to your partner/s there is nothing more to do except monitor the response and fill the orders.
No flyers from competitors.
You can insist on no competitor flyers with your partner but it is unlikely a partner would do this, so, you will be the only company with your offering in the box.
Make money from fresh air.
Flyers are light weight – just a few grams so, they are unlikely to push your parcel into the next weight charging bracket making it even more economic to swap flyers.
Increased customer satisfaction.
Your customers will be pleased that you have thoughtfully put some carefully selected offers in their parcel. You could even enclose them in a special envelope marked “Special offers carefully selected by us for you”
Improve your brand credibility.
If you are a smaller business partnering with a well-known brand it will improve your brand credibility.
Easily Scalable
So, you’ve tried a 10,000 flyer swap, then there is no stopping you trying a 50,000 swap.
No GDPR worries
You don’t need to know or hold any personal detail about recipients so you don’t need to worry about GDPR
Easily Defined Audience
Just like on-line marketing you can define your audience by age group, gender, interests the only difference is you will know they are buyers
Don’t stop with parcel inserts with your partner/s try
Also offer dropship and wholesale to the other members.
Would you like a quick (20 min) personal tour of the web site? Please email Simon@myflyerinserts.co.uk to arrange a day and time.
A bit about Simon Rigby, the founder and architect of MyFlyerInserts
I have spent over 40 years in direct marketing during which time I have tried just about every marketing strategy - off the page adverts in magazines and national newspapers, catalogues, fax flyers, radio adverts, posters, trade shows, markets, through to more recent channels like Adwords, Facebook, web sites, Amazon, ebay, e-shots. But the most cost effective marketing I ever did was INSERTS. One insert I did lifted my turnover by 20% in year one and I retained most of those customers for many years.
Earlier this year I started a little side hustle business and I found all the current channels crowded with competitors and low ROIs so I decided I’d go back to inserts but I couldn’t find any easy way to do this and that’s when I decided to start this web site.
I hope you find the success I have found with inserts.